Our purpose and our Better Behaviors guide our organization and help us achieve our vision.

Our vision
AAK specializes in plant-based oils that are the value-adding ingredients in many of the products people love to consume. We make these products better tasting, healthier, and more sustainable.
We can also optimize production by substituting existing ingredients with plant-based equivalents that give our customers better efficiency.
AAK’s value-adding solutions enable our customers to be successful in a better way. In short: our vision is to be the first choice for plant-based oil solutions.

Our purpose
Our purpose, and everything we do, is about Making Better Happen™. It is why we exist—the difference we want to make. We choose to be a purpose-driven business, believing that long-term, sustainable growth goes hand-in-hand with making a positive impact, whether it’s related to our customers, employees, the communities we operate in, or the planet as a whole.
Our team of specialists collaborate closely with customers to understand what better means for them. Our way of working is designed and geared to make things happen.
Our purpose retains and attracts talented people who want to be part of a company that makes a real difference. It also connects with, for example, suppliers, investors, partners and NGOs on a more strategic level.

Our values – Better Behaviors
AAK is all about making things happen. We are an action-oriented company – and action is all about behavior. So instead of values, we define a set of Better Behaviors to guide us in making better decisions and taking better actions. In other words, Making Better Happen
AAK’s Better Behaviors:
▪️We are passionate about Making Better Happen
▪️We are agile by intent
▪️We are accountable for our actions
▪️We are collaborative by choice
These four behaviors define how we do business, unite our global AAK family, and guide us toward our purpose and strategy. By living all four, we make better decisions and take better actions – creating value for everyone we engage with.
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